About Us

Partnerships

We don’t just buy products from South Korean brands, instead we partner with ones we trust and develop a close relationship with them. This way, we can ensure that all our products are not only quality but also affordable. 

Customize

Our company philosophy centers around giving customers the ability to fully curate their skincare routine. We bring serums to you that are as simple as possible; what is written on the bottle is what you’ll get, nothing more and nothing less. This allows you to get the maximum advantage of these ingredients without the allergens, preservatives, strong scents, or other add-ins. Having such a pure product also allows you to easily integrate it with your current routine, like mixing it with your toner, sunscreen, or moisturizer to give it that extra effect. You can also choose from our wide selection and mix from there!

Natural

More than just quality, our products are completely natural. Our serums’ essence comes from plants and minerals that are sourced sustainably and humanely. We also make sure that our products are free from any harmful substances that are damaging to your health and skin. That is why all our products are preservative free, hexane free, and paraben free!

Simple

In keeping with our commitment to simplicity, we don’t hide our products beyond wasteful packaging. We send our products in the most efficient way possible that guarantees its safety but also does not create trash. Our products also don’t have fancy stickers or bottles but instead we print only what is necessary and that’s what’s in the bottle itself: nothing more and nothing less.